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Branding, packaging and marketing
We create bespoke packaging and marketing identities by engaging with trend forecasts to achieve launch impact and lasting appeal.
Branding
Well-executed branding should be clear, consistent, and create a connection with the target audience. Through the creation of carefully considered and cohesive visual elements, such as graphics, colours, and typography, we have successfully completed a wealth of branding projects for both well-established and start-up companies. We have the skills and creativity to fully reflect the core values and backstory of the brand through our comprehensive guidelines, which provide essential support to the brand rollout across multiple platforms.
Packaging
For packaging to be deemed successful, it should provide ample product protection, be functional, and have visual appeal while effectively reflecting the brand’s core identity. At Future Formulas, we don’t like preconceived ideas and always begin the design process with a blank piece of paper. Our goal is always to create something bespoke, unique, and perfectly pitched. Throughout the process, we develop the client’s original vision, using our experience to optimise the key user-centric features of a brand, such as user-friendliness, visual impact, message clarity, brand consistency, and environmental consciousness, to ensure our solutions resonate to both the target and the wider audience. We are also fortunate to have tried and trusted print and packaging partners who support our commitment to exceptional quality and exceptional value.
Marketing
In essence, successful marketing instantly engages with the target audience and drives conversation. Beyond being aesthetically pleasing, effective marketing functions as a strategic asset that clearly communicates a brand’s identity, builds trust, and makes content easily digestible. Maintaining consistency is also crucial to brand success, and we take this factor seriously when creating our marketing support. Particularly when using multiple marketing channels, it is essential that all applications are managed correctly, so the desired impact is achieved and not diluted. Through our design, marketing, and digital support team, Future Formulas has you covered.